OUR STORY.
Founded with an entrepreneurial spirit.René and Marc Ruhland started in 2007 without any outside capital – a truly bootstrapped company to this day! It all began quite traditionally with the import of hand-painted art from China, which they sold to wholesalers. At the time, their "sales office" was the trunk of their old VW Golf 4, which René drove across Germany to win over furniture stores through cold calling.
From these early days, the idea for their first online business model was born: MYPOSTER. In parallel, they established their own manufacturing company, Printhouse, ensuring that the entire value chain – from the initial order to the finished product – remains in-house. In 2013, Anna joined the executive board.
Building on this foundation, further e-commerce ventures like Kartenliebe and ALL IN Ventures were launched. At the same time, two strong international brands, ArtPhotoLimited and JUNIQE, were successfully integrated into the group. Today, the ALL IN GROUP generates over 100 million euros in annual revenue.
To this day, we love the unique combination of writing superior software and managing our own production.
